Just starting out with SpyFu? This video will give you a quick tour of SpyFu and how to start using our PPC and SEO tools.
You don't need an account to get started. Simply type a competitor's domain into the search bar.
The overview page surfaces the most important information right away — including the keywords a domain ranks on, the keywords they're buying, and estimates for monthly clicks and ad budget.
The big idea behind SpyFu is pretty simple: your competitors have already done plenty of trial and error. Why not learn from them? SpyFu lets you peek under the hood of any domain and see what's actually working — so you can skip the guesswork and get straight to the helpful details.
That goes for your direct competitors and for anyone in your space who's doing content or advertising well.
Dig a little deeper and you'll find things like:
Who their top competitors are (and how keywords overlap between them)
Their best-performing keywords — which you might want to target yourself
Their ad history and current top ads
How their Google rankings have shifted over time
Free users get a solid look at the data. But signing up unlocks a lot more — we're talking thousands of additional keywords, plus the ability to click into any keyword for details like search volume, cost, and who's already bidding on it.
You can export everything as a PDF or CSV, as many times as you want.
If you want a quick but thorough snapshot of any site, SpyFu's My Sites Projects capture daily updates in a personal dashboard in your account. It pulls together keyword count changes, average position and traffic estimates in one clean, easy-to-read summary.
No contracts. No cancellation fees. And a 30-day money-back guarantee if it's not the right fit.